1.     Art Direction: Lisa Campo, Martina StrataMilano è cosí

Awarded as the winning student project for the CleanCityLab awareness campaign, an international contest conceived and implemented by JTI in collaboration with the Municipality of Milan and IED Milano, this initiative featured an OOH campaign that adorned the city. Its purpose? To persuade individuals against discarding cigarette butts by portraying Milan's allure through the narratives of newcomers who have chosen to reside in the city.